Emerging artist Gavin Cracck has released the music video for his debut single, “Push The Limits”.
Directed by the acclaimed duo Mega and Icecream for The Realm Film TV, the visuals were shot in Lagos, Nigeria. It stars some models from the block, with a cameo appearance from Sidney Makonnen. The dessert-themed visuals draw inspiration from the sound of the song, delivering a rare concept for a rap music video, with scenes to give a perfect depiction to the song.
Gavin Cracck and Vector rapped about the present-day lifestyle, well-being, and ills of our society in the video.
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In an interview with Plat4om, Gavin shared “Push the Limits” was a pregnancy he carried for almost a year.
“It tested my patience, my patience has never been tested like that in my life. It took a couple of months for that song to come out. I gave up, came back, but I kept thinking that I really needed to do this. I had to be patient and strong-willed.”
Also in the interview, he admits having a song with Vector is a surefire way to get traction. “There’s recognition,” he says. “Especially within the rap community, I got followers and Facebook friends and recognition from hip-hop platforms; people analysing; critics talking about it and all. Now, the task is to follow-up, the recognition is there, and we need to shoot a video; though we are already in discussion about it. When the video drops, the recognition would be stronger.”
Watch the video below
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