Facebook has unveiled a new logo to represent the Silicon Valley company, distinct from its core social network. The move aims to highlight the Facebook “brand”. It operates a range of apps and services including messaging, photo-sharing, virtual reality. The brand is also developing wallets for digital currency.

 

The new branding is basically the company name in crisp lettering. The company will stamp the logo on its “family” of offerings including WhatsApp, Messenger, Instagram, Oculus, Workplace, Portal and Calibra.

 

 

Chief marketing officer Antonio Lucio said:

“Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”

 

“The new branding was designed for clarity, and uses custom typography and capitalization to create a visual distinction between the company and app.”

 

“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”

The move comes with Facebook under intense scrutiny from regulators around the world over how it polices content on its platforms. Furthermore, some politicians and activists seek a breakup of Silicon Valley giants.

 

Since its start as a social networking application 15 years ago, Facebook has acquired Oculus virtual reality gear company. It also acquired Instagram, an image-based social network. It has also launched Portal smart screens as well as a Workplace social network tailored for workplace productivity.

 

Over a billion people use each of its messaging applications WhatsApp and Messenger.

 

Facebook established a Calibra as a digital wallet for use with the proposed cryptocurrency Libra. The cryptocurrency currently faces criticism from regulators and lawmakers in various countries.