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Facebook Announces Business Suite To Allow Cross Messaging For Small Businesses

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Facebook has announced a new app that will allow small business owners to manage pages and profiles across Facebook, Messenger, and Instagram. COO Sheryl Sandberg announced the app called Facebook Business Suite in a blog post.

 

Facebook Business Suite will merge the back end infrastructure of the three apps to allow small business owners to receive messages from customers, alerts, and notifications in one unified inbox. The company also plans to integrate the service into WhatsApp integration in the future.

 

Small businesses will be able to post on Facebook and Instagram at the same time. They’ll also get insights about how their ad campaigns perform on the platforms. Instagram business accounts linked to Facebook Pages already have this ability to post across platforms.

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Facebook has been thinking of helping its users post across all its platforms. Axios reported that Facebook had been preparing a unified messaging for businesses since February 2019. The New York Times also reported that the social media giant was planning to combine the messaging capabilities of WhatsApp, Instagram, and Messenger. Facebook plans to keep the three as separate apps but allowing cross-app communications.

 

The plan has expectedly raised concerns among antitrust regulators. In a 2019 report on Facebook’s privacy practices, the European Parliament warned that its plan to integrate messaging across its platforms posed a potential threat to competition.

 

“The scale of this data sharing risks being massively increased, given the news that, by early 2020, Facebook is planning to integrate the technical infrastructure of Messenger, Instagram, and WhatsApp, which, between them, have more than 2.6 billion users,” the report read.

 

Facebook wants to make Business Suite available to small businesses first; then it will roll it out to larger businesses in the future.

 

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