California Consumer Privacy Act (CCPA) gives residents more rights over their data. However, according to a Mozilla article, browsers and others affected may have to adjust their policies in other countries and states areas as well.
The new year is bringing in new reforms and policies. We already talked about the latest Twitter policy and what it would lead to. Also, effective from 2020, is the extended user rights of Californians.
This new privacy law states that citizens have the right to know what personal information their browsers are saving. On request, they can see this, know with whom it is being shared as well as determine if they want it sold or not.
So, if you receive a notification requiring your permission, ensure you know what you are agreeing to.
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This new policy will place internet users in the pilot seat of their data. They can opt-out of the selling of their personal information to third parties if they see that it reveals too much about them.
California’s CCPA also bans businesses from selling the personal information of users who are between the age of 13 to 16. However, these teens can opt-in and allow it. Further, those below 13 will require permission from parents or guardians.
It is important to note that the ‘businesses’ affected by this new policy are those that earn about $25,000,000 or more a year in revenue. Also, those that buy, receive, share or sell personal information of 50,000 or more users for commercial purposes.
Failure to comply with this new directive, consumers and users can sue companies. And the Californian state can charge them about $7,500 in fines per infraction if it is not addressed in 30 days.
Another commendable effort from California State authorities. Remember, that they also recently mandated that all new houses are to come with solar panels on their rooftops. Now they are also improving users’ control over their information and protect them from abuse.
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