The Brown Skin Girl Challenge is climbing up the ladder on the list of social media trends. Either as a hashtag or just a caption, brown skin girl has appeared thousands of times on timelines across all social media platforms.

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#BrownSkinGirlChallenge is trending worldwide.

Participate in the challenge & don’t forget to check out the song: https://t.co/DCu2MrTfLE pic.twitter.com/5yZzdFGKtT

— BEYONCÉ LEGION (@BeyLegion) July 22, 2019

Last week, Beyonce released an album titled “The Lion King: The Gift” featuring a bunch of very popular Afropop artists. The 14 track album has made a lot of waves and has been trending on social media since its release on Friday.

Among the tracks on this album is a song titled “Brown Skin Girl”. The track, which features Wizkid, St. Jhn and Beyonce’s daughter, Blue Ivy Carter, praises dark-skinned women.

This song inspired the popular hashtag #BrownSkinGirlChallenge, which dark-skinned and coloured women have been using as captions for their photos on Twitter and Instagram.

It’s always an honor to capture the beauty of brown skinned girls. #BrownSkinGirlChallenge pic.twitter.com/E2O1NTT1Xx

— Ava DuVernay (@ava) July 22, 2019

It has inspired posts from women of all shapes and shades.

I got that melanin popping #BrownSkinGirlChallenge pic.twitter.com/UPgMYxe06h

— (@faith_withluv) July 22, 2019

Some even used lyrics of the song as captions for their photos

Brown skin girl, Your skin just like pearls. The best thing in the world, Never trade you for anybodyelse♥️ @chuma_matsaluka #BrownSkinGirlChallenge pic.twitter.com/SFQhR7Id9A

— IG:@Bonginkocy_m (@Bonginkocy_m) July 22, 2019

#BrownSkinGirlChallenge — kinky curly, silk presses, or whatever floats your boat…just wear your crown proudly and always stay afloat pic.twitter.com/8Z427uHAXu

— ♚ (@__cfrank007) July 21, 2019

 

View this post on Instagram

 

“Brown skin girl. Your skin just like pearls. The best thing in the world! Never trade you for anybody else!” This is my face after I repeat #BrownSkinGirl for the 5th time in a row i can’t get this song out of my head, since I first heard it. @beyonce , blue ivy and @wizkidayo created such a special anthem and y’all know I’ll never miss an opportunity to celebrate all this magical melanin Ph: @miss_maggz | hair: @afrotex_prima_afro #brownskingirlchallenge

A post shared by Shonisani Masutha (@shonisani_m) on Jul 22, 2019 at 2:16am PDT

The sweetest and most beautiful impact of this song and the Brown Skin Girl Challenge is this video.

This is the cutest, purest thing. Brown Skin Girls https://t.co/cENszdhFmS pic.twitter.com/Q5XvUAGYJ8

— BEYONCÉ LEGION (@BeyLegion) July 21, 2019

It’s so amazing to have an anthem and a hashtag that resonates with women of all ages, shades, shapes and sizes all over the world. Go Beyonce!

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