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Bolt Launches Tricycle Hailing Service In Uyo, Exploits Motorcycle Ban

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In a bid to expand its market and reach, Bolt has added tricycles, popularly known as Keke to its ride-hailing options. The service launched on 24th January 2020 in Uyo, Akwa-Ibom State according to Tech Next.


This is the ride-hailing company’s second major update of its services this year. The first being the ability for users to add multiple stops and passengers to one trip.


The competition is quite tough in Nigeria’s ride-hailing sector with many options depending on the city and mode of transportation. OPay was the first to launch its own tricycle hailing service known as OTrike in August 2019.


Beginning with a promo offer of N10 to any destination on each ride in Aba. The services have since expanded to Akure, Ilorin, Kano, and Ibadan. MAX also launched the MAX Keke in August 2019, although the company enjoyed less attention at its launch.

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In remaining competitive and delivering the best services to each audience, Bolt Country Manager, Femi Akin-Laguda said:


“Tricycles in Uyo is the first step in this direction as we intend to bring a renewed effort to solving local problems with globally tested solutions.”


Bolt Launches Keke
Bolt’s aim is to remain competitive and deliver the best services to each audience.

Bolt catering innovatively to local demand with Keke launch

Akin-Laguda added:


“At Bolt, we will continue to find innovative ways to cater to local demand for popular services. We are thrilled to introduce the tricycle service in Uyo.


“We believe that it resonates well with the culture in this city and that this category will provide an easy and affordable transportation option for trips around Uyo.”


Thus showing that outside the major city of Lagos, there’s still a lot of room for the ride-hailing companies to compete. Recent happenings have seen these companies take their innovation and competition to other means of road transportation.


The tricycles, provide a safer means of transportation in comparison to bikes. It also provides more comfort for passengers and room for luggage. This is particularly why it is the choice vehicle of traders, students, and workers looking to beat traffic and stay safe.


Bolt will aim to expand its Keke service to surrounding states. It will be doing everything to improve and scale up on the service, targeting other southwestern states and setting itself for a collision course for a larger share of the market.


Motorcycles are at the moment under a ban in Uyo since September 2019. Therefore, besides cars and buses, tricycles are the only other means of transportation allowed in the state. Hence, making tricycle services lucrative in the city.


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