Apple, on Tuesday, 10th September 2019, played to its strengths with powerful new iPhone and iPad models able to serve as stages for its new game and television services. Apple also added into the mix a new-generation Apple Watch. It can tell when a place is getting too noisy or help point wearers in the right direction.
Here is what the Silicon Valley titan will release as the company strives to offset slumping iPhone sales.
Cameras and chips
Apple introduced three new iPhone models.
An iPhone 11 boasted upgrades including a dual-camera system; longer battery life, a muscular computer chip and better water resistance. The iPhone 11 price starts at $699 when it hits the market on 20th September.
The phone’s camera has a new “ultra-wide” angle lens. Like the other new models, an “A13 Bionic” chip powers the iPhone. Made in-house by Apple, the tech giant infused the chip with machine learning as well as high-performance graphics and processing capabilities.
Apple also introduced an iPhone 11 Pro and larger-screened iPhone 11 Pro Max that will have starting prices of $999 and $1,099 respectively when they are available on September 20.
The Pro line of iPhone has rich “super retina” OLED displays and a third camera on the back for professional quality photos and video, as well as a ramped-up zoom and editing software.
Apple played up an ability to use Pro iPhones for slow-motion portrait snippets like selfies that it called “slofies.” None of the iPhones was tailored for the 5G telecom networks starting to roll out.
iPad with a Pencil
Apple introduced a seventh-generation iPad with a 10.2-inch display priced at $329. It will be in stores starting from 30th September.
A “must-have” Apple Pencil integrated to work with the iPad touch screen can be used as a controller for creation or productivity. The iPad case is made entirely of recycled aluminium. Also, it will have a recently introduced operating system designed specifically for the tablet computers.
The fifth-generation Apple Watch has a touch-screen face that is always on so the time and notifications are always viewable. Meanwhile, it is still stingy on battery power. Previous generations had the smartwatch face go dark when arms dropped to save on power.
New software features include tracking ambient noise levels to safeguard people’s hearing. It will also have an ability for women to monitor menstrual cycles, and a “compass” to keep users properly oriented.
Apple also invited Watch users to volunteer for three new health studies, though data collected will remain anonymous.
The Apple Watch Series 5 had a starting price of $399 and was set to be available starting 20th September 2019. Apple also reduced the price of Apple Watch Series 3 to a starting price of $199.
TV and Games
Apple’s promised a streaming television service — dubbed TV+ — will launch internationally on 1st November. The line-up of original shows will include “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.”
Apple chief executive Tim Cook promised more content would be added as it is produced.
The service will be priced at $4.99 monthly, about half of what Netflix charges for access to its large catalogue of content, and is available for viewing using Apple devices or online at tv.apple.com. Anyone who buys a new iPhone, iPad, Apple TV, iPod touch or Mac computer will get a year of Apple TV+ thrown in free of charge.
Apple TV+ will arrive about two weeks before a new Disney+ streaming television service, which costs $2 more per month.
Apple will open its Arcade game service on September 19, also charging $4.99 monthly. Arcade will have more than 100 exclusive titles for play on Apple’s array of hardware.
Take a look at the whole event in 12 minutes below courtesy of Tech Insider.