Apple is making cinema alliances that would allow films created for its online streaming service, Apple TV+, set to launch in November, to debut in theatres. The Wall Street Journal reported this on Friday, 27th September 2019.
The Journal cited anonymous sources as saying Apple hoped theatrical releases would boost the prestige of the service. It will also help to attract top film-industry talent to Apple TV+.
Apple did not immediately respond to a request for comment.
Theatre releases could also qualify Apple TV+ films for major industry awards. Streaming rivals Netflix and Amazon Prime have released some of their original films in theatres. Their works have also won accolades.
Apple TV+ service will launch on 1st November 2019 in more than 100 countries. It will cost $4.99 (₦1,810) per month. The service will also include a “powerful and inspiring lineup of original shows, films and documentaries.”
Apple’s streaming service will have limited content at first. However, its price is below the $6.99 (₦2,530) for the forthcoming Disney+ service and the more expensive plans from Netflix.
Apple is featuring scripted dramas, comedies and films as well as children’s programs in the service, which will compete against streaming giants like Netflix and Amazon.
Apple recently announced that customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.