Apple Sticks To Its Decision To Reject Updates For Email App, Hey

Apple Sticks To Its Decision To Reject Updates For Email App, Hey

Apple is sticking to its decision to reject future updates for Basecamp’s iOS emailing app, Hey. In a letter, Apple also advised Basecamp to adhere to developer guidelines so as to update the software on iOS.


In addition to this, Apple also refused to publish the Mac version of the Hey app in the App Store. The company earlier stated that it should never have published an iOS version of the app in the first place.


In the letter, it outlined its requirements for in-app purchases for apps. It did this, citing three App Store policies; Guideline 3.1.1 and Guidelines 3.1.3 (a) and 3.1.3 (b). Its requirements have exceptions only for some “Reader Apps,” which include Netflix and other streaming services.

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Basecamp co-founder and CTO David Heinemeier Hansson tweeted Apple’s decision. He compared Apple’s decision to that of a Mafia in a thread outlining his grievances.



To resolve the issue, Hey has to bow to the App Store’s demand which will involve paying 30% of its revenue from the store to Apple.


The timing of this potential standoff is not so great for Apple too. It is facing down two antitrust investigations in the European Union. This happened after Spotify and some other firms made complaints against Apple to the body over its 30 percent commission labeled as “Apple tax” and the threats that the App Store’s processes could pose to competitive markets.


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Kolawole Awolope

Passionate about talking, passionate about talking tech.

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