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An Apple Store in China Photo: poandpo

Apple Reopens All 42 Stores In China While Closing All Other Stores Outside China

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All of Apple’s 42 stores in China have reopened after over a month’s closure. Apple had earlier closed the stores on 1st February 2020 as a precaution against the spread of coronavirus. The stores had gradually started to reopen in March 2020 and now all its stores across China are open with some having special working hours.

 

The company is, however, closing all of its stores outside China until 27th March 2020 as a precaution. Apple’s CEO Tim Cook says the company is learning from its experience in China.

 

“One of those lessons is that the most effective way to minimize risk of the virus’s transmission is to reduce density and maximize social distance. As rates of new infections continue to grow in other places, we’re taking additional steps to protect our team members and customers,” Cook wrote in a blog post.

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While announcing the move on Twitter, Cook also pledged $15 million on behalf of Apple to tackle the coronavirus.

 

Apple sales at lowest since 2012

Apple says all its offices outside China will move to “flexible working arrangements”. This means team members “should work remotely if their job allows and those whose work requires them to be on site should follow guidance to maximize interpersonal space.”

 

Cook also says it will continue deep cleaning all its offices. The tech giant is also rolling out new health screening and temperature checks.

 

Data from the China Academy of Information and Communications Technology (CAICT) shows that Apple sold less than 500,000 phones in February 2020. This is the lowest level of sales recorded for February since 2012.

 

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