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Apple Pledges $100 Million To Racial Equity And Justice Initiative, What This Means

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Apple says it is pledging $100 million to Racial Equity and Justice Initiative, in addition to its other responses to the killing of George Floyd. Chief Executive Officer, Tim Cook made the announcement on Twitter.


The unfinished work of racial justice and equality call us all to account. Things must change, and Apple’s committed to being a force for that change. Today, I’m proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment,” Cook Tweeted.


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The company’s initiative will begin in the US before expanding globally. Cook said in a video in the tweet that the effort will “challenge the systemic barriers to opportunity and dignity that exist for communities of color, and particularly for the Black community, with special focus on issues of education, economic equality, and criminal-justice reform”.

What it means

This initiative will see Apple commit to increasing its spending with Black-owned suppliers and partners. Apple is also creating a new developer entrepreneurial camp for Black developers for Worldwide Developers Conference 2020. The event will take place online from 22nd to 26th June 2020.


It will also take new steps on diversity and inclusion to hire and support underrepresented groups, according to Cook.


Apple’s Racial Equity and Justice Initiative will be led by Lisa Jackson, VP, environment, policy, and social initiatives. Cook says the racial equity and justice initiative would mirror Apple’s focus on the environment.


The tech giant is also launching an entrepreneur training camp for black developers as part of its upcoming Worldwide Developers Conference, the CEO said. These are the “significant new steps” that the company claims to be taking.


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