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Apple Fined €10 million By Italian Regulators Over Data User Consent

Italian regulator Autorità Garante Della Concorrenza E Del Mercato (AGCM) has fined Apple €10 million over Data User Consent, stating the tech company did not properly collect data from customers. Italy’s Competition and market authority AGCM says Apple took customers data without consent and uses them for commercial purposes wrongly.

Apple Fined €10 million By Italian Regulators Over Data User Consent

Apple was previously slammed with a $12 million fine by AGCM in 2020 for ‘aggressive and misleading’ commercial practices. The fine was stemmed from the company’s vague advertising of the water-resistance feature of some of its iPhones.

According to AGCM, Apple did not clarify that the feature only works under certain circumstances. The phones are water-resistant only in ‘laboratory testings with the use of static and pure water.

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It also says that the company did not ‘adequately contextualise the conditions and limitations of the assertive claims of water resistance. In addition to this, Apple was also in breach of Italy’s consumer code by refusing to provide support after phones were faulty by water or other liquids.

The iPhone models involved include the iPhone 8, 8 Plus, XR, XS, XS Max, 11, 11pro, and iPhone 11 pro Max.

The latest fine by the AGCM regulatory body isn’t getting an appeal by Apple just yet. However, the same isn’t the case for Google. AGCM also fined the tech company on the same grounds of commercialising users data without proper consent.


Google in a statement boldly disagreed and plans to appeal the €10 million fine saying;

“We give people simple controls to manage their information and limit the use of personal data, and we work hard to be fully compliant with the consumer protection rules.”

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