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Amazon Starts War On Counterfeit Goods With New Counterfeit Crimes Unit

Amazon has announced the launch of a Counterfeit Crimes Unit in a bid to fight the sale of counterfeit products on its online marketplace. Counterfeit products are a big issue on the eCommerce website as some third-party sellers sell knock-offs to unsuspecting shoppers.

 

Amazon says the “global” Counterfeit Crimes Unit consists of “former federal prosecutors, experienced investigators, and data analysts”. The company adds that they will work to proactively and “go on the offensive” against counterfeiters.

 

This is a step up from its former strategy of just identifying and blocking counterfeit listings.

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“Every counterfeiter is on notice that they will be held accountable to the maximum extent possible under the law, regardless of where they attempt to sell their counterfeits or where they’re located.

 

“We are working hard to disrupt and dismantle these criminal networks, and we applaud the law enforcement authorities who are already part of this fight.

 

“We urge governments to give these authorities the investigative tools, funding, and resources they need to bring criminal counterfeiters to justice because criminal enforcement—through prosecution and other disruption measures such as freezing assets—is one of the most effective ways to stop them,” Dharmesh Mehta, Vice President, Customer Trust and Partner Support, Amazon said in a statement.

 

To highlight the problem of counterfeit products on the site, Nike recently stopped selling directly on Amazon. The sports brand cited unlicensed and imposter sellers in its decision. President Trump also placed the eCommerce website on an annual White House list of notorious markets.

 

Amazon claims to have spent $500 million in 2019 alone to fight fraud, abuse, and counterfeit products. In that time, the company had 8,000 employees helping it put up its fight too. The eCommerce giant also says it blocked 2.5 million accounts suspected of malpractices in 2019.

 

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