Social media metrics let you know just how well your brand is doing across platforms, here are the most important metrics to track.

1. Reach

Reach is the number of people who see your content on social media and these metrics are valuable because it can show you lots of things. For example, you can compare how many of your followers and non-followers see your content.

2. Impressions

Impressions represent the number of times users see your content and it could be higher than the number of reach. And, the later part is a good indicator that your content is getting multiple views from the same user.

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3. Audience growth rate

This metric measures how many new followers that your brand adds within a certain period. However, the audience growth rate is relative to the  number of total followers that your brand has.

4. Engagement rate

Engagement rate indicates the number of engagements your posts get from a percentage of your audience. Engagement includes reactions, comments and shares. This metric is relative to how you view ‘audience’.

5. Virality rate

Virality rate is almost the same as amplification rate, the latter refers to the ratios of shares your post receive when compared to overall followers. Meanwhile, virality rate refers to the percentage of impressions that your shared content gets.

Of course, the metrics that you see differ by platform. However, there are several third-party management tools that you can use to measure how your brand is doing on social media.

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