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100 Thieves Buy 15,000 Square Foot Compound In Los Angeles

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Esports organization, 100 Thieves has unveiled its official residence in Los Angeles. The facility measuring 15,000 square-foot is officially the 100 Thieves Cash App Compound.

 

Investor, Scooter Braun and Jack Dorsey, the CEO of Twitter and Square, were also on hand at the media preview. Jack’s Twitter is the parent company of major 100 Thieves sponsor Cash App. 100 Thieves founder and former “Call of Duty” pro Matthew “Nadeshot” Haag did not attend the unveiling due to illness.

 

Due to the success of apparel, entertainment, and esports, 100 Thieves decided to elevate their facility.

 

“Over the course of two years, our vision for this space became much, much bigger as our business was having more success in each of those things,” John Robinson, president, and COO of 100 Thieves told Variety at the media preview.

 

He added, “we were originally looking for 8,000 square feet, then 10,000. Then we were like, ‘Oh, let’s get 15 so we can actually hold everything.”

 

100 Thieves
A training room in the facility. Photo: 100 Thieves.
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The 15,000 square feet compound will host four training rooms (a room for “League of Legends,” one for “Counter-Strike” and two rooms for “Fortnite”).

 

It also hosts edit bays, streaming rooms, an apparel design room, a production studio, and a retail front.

 

There’s also a basketball court outside, Haag’s private office, which shows off everything from his X Games gold medal to signed, framed jerseys from NBA players Lonzo Ball and Devin Booker.

 

Haag’s office also has a TV lounge with a couple of arcade games. Robinson says that Rob Dyrdek’s approach to his Fantasy Factory, which combines business operations with recreational activities is the inspiration behind the facility.

100 Thieves spent more than $500,000 on the facility

The general manager of the “League of Legends” team, Chris “Papa Smithy” Smith, said that the multi-faceted approach is for the advantage of the players’ long training days.

 

“When people talk about competitive gaming, they don’t really understand the pipeline is six days a week of training, I’d say on average, 10-hour days,” Smith said.

 

He continued, “they are really long days, but broken up by playing, review, analysis of future opponents, reviewing your own tape, there’s a lot that goes into it, much like conventional sports. So there needs to be a room here that can allow that to breathe.”

 

Robinson said the organization spent more than $500,000 on the facility.

 

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